Head of Sport Marketing

PM-International is Europe’s largest retail distribution company in the area of health, fitness and beauty. We are currently number #6 in the DSN Top 100 companies in the world! For more than 30 years we have set up the highest standards for development, manufacturing and distribution of premium products and we are growing every day!

PM-International is all about peak performance, bringing creativity and state-of-the-art science with one vision in mind: to achieve market leadership in the distribution of high-quality products for health, fitness, and beauty worldwide. We help people live a better, healthier, and fitter lifestyle.

We are looking for a Head of Sport Marketing  for our International Headquarters in Luxembourg.

The ideal candidate will have a passion for sports and a good sense of trends in the sports sector.

WHAT ARE YOUR RESPONSIBILITIES?

Develop and implement comprehensive sports marketing strategies

• Create strategies focused on increasing sales, brand awareness, and customer loyalty through sports partnerships and campaigns.

Building and maintaining partnerships

• Establish and nurture relationships with sports organizations, athletes, sponsors, and other key stakeholders to enhance brand credibility and visibility.

Management of marketing campaigns and events

• Plan, execute, and oversee marketing campaigns and events within the sports sector, ensuring alignment with brand objectives.

Analyzing market trends and competitive activity

• Conduct regular market analysis to identify emerging trends, customer needs, and opportunities for differentiation in the competitive sports marketing landscape.

Working with internal teams

• Collaborate closely with sales, product development, and communications teams to ensure marketing strategies align with business goals and product offerings.

Budget planning and monitoring

• Develop and manage budgets for sports marketing initiatives, ensuring cost-effectiveness and return on investment (ROI).

Management of a Sport Marketing Team

• Lead, motivate, and develop a dedicated sports marketing team, fostering collaboration and driving high performance.

Digital and Social Media Integration

• Leverage digital channels, such as social media and influencer partnerships, to amplify sports marketing campaigns and connect with target audiences.

Performance Analysis and Reporting

• Use analytics tools to measure the performance of sports marketing initiatives, track KPIs, and adjust strategies to improve results.

Event Sponsorship Activation

• Plan and execute sponsorship activation strategies to maximize the impact of partnerships at live events, tournaments, and championships.

Compliance and Brand Representation

• Ensure that all partnerships, campaigns, and events adhere to brand guidelines and regulatory requirements.

WHAT ARE THE REQUIREMENTS?

• Degree in marketing, sports management or a related field.
• Passion for sports and possibly a former competitive athlete
• At least 5 years’ experience in sports marketing, ideally in a multinational environment.
• Proven track record in developing and implementing marketing strategies.
• Excellent communication and negotiation skills
• Charismatic personality with the ability to inspire and motivate teams.
• Creativity and a good sense of trends in the sports sector.
• Ability to work in a dynamic and multicultural environment and the ability to embrace new ideas.
• Extensive experience in delivering presentations to large audiences at a variety of events, including conferences, workshops, and corporate meetings.
• Fluent in English, German is a plus

WHAT DO WE OFFER:

• An international, young and fun work environment in a dynamically growing company
• Vacation bonus + Christmas bonus
• Great career path
• Company Car
• Free parking
• A generous voluntary social benefit program, including monthly free products and a special purchase discount on our products
• A private pension insurance
• Housing allowance for employees living in Luxembourg
• Access to Employee Trainings and Development Programs
• Free use of the in-house gym

At PM-International, you will have an opportunity to contribute, learn, grow, and make a difference. If this sounds like a perfect match for you, please include your resume/CV in English, a concise motivation letter, and communicate your salary expectations as well as the earliest date of entry possible. Incomplete applications cannot be considered.